Design and planning campaigns

Design and planning campaigns

A dvertising campaign that is based on accurate knowledge of the product and the market, consumer behavior, psychology audience And in the exact format and scheduling program designed and implemented.

  • Some of the unit’s services include :
  • Marketing and advertising goals
  • Determine branding strategies
  • Brand and product upgrade or modification status
  • Assessing and evaluating brand strength
  • People communication concept (Big Idea)
  • Strategy creation message (Message Strategy)
  • The analysis of competitors communication messages
  • Media planning and strategy
  • Determine and monitor the implementation of the content of the campaign (slogan, script, graphic design, communication events, etc.)

Experience has proved that the ads scattered, unplanned and lacked strategic vision, the result does not seem desirable. In this unit we try to consider the long-term goals and short-term customer Advertising and commercial messages and extract the main ideas Integrated campaign offer. Also in this unit by examining various media and their effectiveness Special offers delivered to customers in the form of promotional programs Order to create synergies, communication messages to be transmitted to a wider target market.