
Design and planning campaigns
A dvertising campaign that is based on accurate knowledge of the product and the market, consumer behavior, psychology audience And in the exact format and scheduling program designed and implemented.
Experience has proved that the ads scattered, unplanned and lacked strategic vision, the result does not seem desirable. In this unit we try to consider the long-term goals and short-term customer Advertising and commercial messages and extract the main ideas Integrated campaign offer. Also in this unit by examining various media and their effectiveness Special offers delivered to customers in the form of promotional programs Order to create synergies, communication messages to be transmitted to a wider target market.
